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Beam Suntory
celebrates 100 years of Suntory whisky
with an activation at Singapore Changi Airport and to mark
the milestone, the House of Suntory has
introduced a series of exclusive,
limited-edition whiskies that showcase
the exceptional Japanese craftsmanship
found in Suntory's whisky distilleries
Beam Suntory, in collaboration with
Changi Airport Group (CAG) and Lotte
Duty Free Singapore, has unveiled a
groundbreaking initiative at Singapore
Changi Airport to commemorate the 100th
anniversary of the renowned House of
Suntory and its pioneering Japanese
spirits.
Situated in the Departure Transit of
Singapore Changi Airport's Terminal 1,
this prominent installation will remain
open until July 25. The inauguration
took place on June 20, featuring
esteemed guests such as Ashish Gandham,
Managing Director of Beam Suntory Global
Travel Retail; Jeff Jeong, Managing
Director of Lotte Singapore; Teo Chew
Hoon, Managing Director of Airside
Concessions at CAG; as well as local
celebrities Qi Yuwu and Ya Hui.
Following the ribbon-cutting ceremony,
attendees participated in a ceremonial
toast and a tour of the activation.
To commemorate the centenary milestone,
the House of Suntory has introduced a
series of exclusive, limited-edition
whiskies that showcase the exceptional
Japanese craftsmanship found in
Suntory's whisky distilleries and their
meticulous art of blending. These
offerings include the Yamazaki Mizunara
18 Year Old and Hakushu Peated Malt 18
Year Old whiskies, along with special
100th anniversary designed bottles of
the flagship Yamazaki 12 Year Old and
Hakushu 12 Year Old. These bottles
feature captivating illustrations that
pay homage to the Yamazaki and Hakushu
distilleries.
These limited-edition whiskies will only
be available at a select number of
strategic airports within the travel
retail sector, including Dubai,
Shanghai, London, and Delhi. Singapore
Changi Airport will exclusively offer
these whiskies throughout the month of
June.
Covering an expansive area of nearly 50
square meters, the hero activation at
Singapore Changi Airport has been
meticulously designed to showcase these
limited editions and raise awareness of
the broader Suntory portfolio. It aims
to inspire travellers to delve into the
art of Japanese whisky-making and
explore the distinct elements that make
it so extraordinary.
Drawing inspiration from the natural
wonders of Japan, including the water
used in Suntory whisky production and
the ever-changing seasons that breathe
life into their creations, the outpost
boasts tactile natural materials and an
open, airy atmosphere. Reflecting the
essence of Japanese hospitality, a
Welcome Station awaits at the entrance,
inviting travellers to select an Omikuji
fortune stick for a chance to win a
lucky postcard. An illuminated floor
guides visitors inside.
A captivating Engagement Wall, featuring
interactive digital touchpoints, serves
as a focal point, showcasing the
craftsmanship of Japanese whisky and
sharing the unique stories and origins
of Suntory's three key luxury whisky
collections: Yamazaki, Hakushu, and
Hibiki. Additionally, a separate digital
display highlights significant
milestones from the House of Suntory's
100-year history.
Among other notable features is The Art
of Japanese Gifting display, where
travelers can indulge in a personalized
gift-wrapping service, acquire exclusive
bottle-themed charms, and explore a
selection of commemorative gifts,
including a cotton tote bag, a Furoshiki
scarf, and a luggage sticker set. A bar
counter is also available, offering
complimentary cocktails featuring
Suntory's Roku Japanese Gin, Haku
Japanese Craft Vodka, and Ao World
Whisky.
"We are thrilled to collaborate with
Lotte Duty Free Singapore to celebrate
the House of Suntory’s milestone
achievement at Singapore Changi
Airport," noted Beam Suntory Brand
Marketing Director Global Travel Retail
Manuel Gonzalez. "Together we have
created a truly distinctive activation
that invites passengers to engage all of
their senses through a range of
different activities, and fully immerse
themselves in the craft and philosophy
of the house."
CAG Managing Director Airside
Concessions Teo Chew Hoon commented: "We
are honoured to have the House of
Suntory celebrate their 100th
anniversary with us, and excited to
partner with Beam Suntory and Lotte Duty
Free Singapore to create this flagship
activation. With this immersive outpost,
visitors will not only be momentarily
whisked away to Japan, but will also be
able to appreciate the fine craftmanship
behind some of the world’s most renowned
whiskies and take home a limited-edition
bottle with them."
Lotte Duty Free Singapore Managing
Director Jeff Jeong commented: "We are
pleased and proud to collaborate with
Changi Airport Group and House of
Suntory, as part of this landmark
centennial.
"As a true pioneer of Japanese spirits
culture, House of Suntory continues to
push the boundaries within the Japanese
whisky category with these prestige
limited editions and new innovative
spirits, which are sure to appeal to
both connoisseurs and new consumers.
"We look forward to inviting passengers
to discover these new liquids, and to
explore the rich history and heritage of
the House of Suntory through this
activation, which we are confident will
stimulate great interest in the
category, and really elevate the
traveller experience."
If you have no plans to travel in the
near future you will find the current
Suntory domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
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