Whisky Focus - Suntory Global Spirits Opens Shop-In-Shop At Mumbai Airport

Suntory Global Spirits Opens Shop-In-Shop At Mumbai Airport


9th April 2025
Suntory Global Spirits unveils flagship travel retail space in Mumbai's Chhatrapati Shivaji Maharaj International Airport Arrivals.

Suntory Global Spirits travel retail space in Mumbai's Chhatrapati Shivaji Maharaj International Airport Arrivals

Suntory Global Spirits has launched its largest-ever Global Travel Retail shop-in-shop at Mumbai's Chhatrapati Shivaji Maharaj International Airport Arrivals, in collaboration with Ospree Duty Free.

Spanning 33 square meters, this innovative space introduces a first-of-its-kind, multi-brand, cross-category concept that highlights the full scope of Suntory’s premium spirits portfolio. Thoughtfully designed to offer a seamless and enjoyable shopping experience, it enables arriving passengers to easily explore and select their favourites in one cohesive setting.

Curated to reflect a perfect harmony of East and West, the Mumbai store features an inviting layout with intuitive navigation through branded wall bays, stylish gondolas, and dedicated merchandising pillars. Shoppers can browse an exceptional range of Scotch, American, and Japanese whiskies—including Bowmore, Laphroaig, Maker’s Mark, Hakushu, and Hibiki.

Beyond its whisky collection, the boutique also caters to fans of white spirits, with dedicated sections for craft selections like Haku Vodka and Roku Gin, expanding its appeal to a broader demographic.

A New Icon in Travel Retail

This high-visibility boutique is designed to celebrate the quality, heritage, and artistry behind each brand. Eye-catching displays highlight each spirit’s unique story, enriching the passenger journey and enhancing the overall retail experience.

A striking pillar installation featuring dynamic LED screens spotlights new releases and limited editions, drawing attention and encouraging discovery. Regular promotional campaigns and interactive activations will keep the space vibrant and engaging, giving travellers something new to look forward to with every visit.

"We are elated to partner with Ospree Duty Free in creating a vibrant shopping experience and offering our diverse portfolio of premium spirits to arriving travellers at Mumbai Airport," noted Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham.

"As we continue efforts to elevate the travel retail experience, our milestone opening will offer a curated selection of truly iconic brands to build a richer connection with our global consumers.

"This is a strategic and significant partnership. India stands out as one of the fastest-growing markets in aviation and travel retail, with arrivals driving 70% of sales. We are confident that our multi-brand space will swiftly transform into a must-visit destination for the many spirits enthusiasts arriving in Mumbai."

"We are proud to partner with Suntory Global Spirits to bring this pioneering multi-brand shop-in-shop to Mumbai Airport," commented a spokesperson for Ospree Duty Free. "This collaboration reflects our commitment to enhancing the duty-free shopping experience with world-class offerings that cater to the evolving preferences of global travellers. With a curated selection of iconic spirits and an engaging retail environment, we are confident that this new space will set a new benchmark for premium spirits retail in India."










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