New
sustainable packaging for Talisker
10 year old but don't worry it is still
the same classic, sweet, malty, peppery,
spicy, smoky whisky in the bottle.
Diageo
has given its classic Scotch single malt
whisky Talisker 10 Year Old a
sustainable packaging makeover, but
don't worry they haven't changed the
whisky you will find in the bottle it is
still the same classic sweet malty, seaweedy,
peppery, spicy, smoky dram that you will
be familiar with.
You may have already spotted the new
look bottle and packaging appearing on
the shelves of whisky shops. I have to
say that it is great to see Diageo
introducing new sustainable packaging
for such a popular big selling whisky
as the Talisker 10 year old which I
am told that they are doing as part of
their wider 2030 sustainability action
plan, so I am sure we will see more
sustainable packaging being rolled out
across other Diageo owned whisky brands
going forward.
The new packaging has increased the
recyclability of the iconic Talisker 10
year old to 99.8%, whilst improvements
on the bottle have also been made.
Reducing plastic components by 86%, the
original plastic stopper has been
replaced with a premium wooden stopper.
The full list of improvements and
benefits for the Talisker 10 year old
include:
- The reduction in packaging
weight by 6% (since 2020) – this
will reduce materials used by 28
tonnes across 2021, meaning less
waste to be managed per bottle.
- The recyclability of the
packaging has increased to 99.8%, by
weight.
- The reduction of plastic
components by 86% to only 0.77g per
bottle.
The pack overhaul is part of the
brand’s ongoing commitment to
sustainability. In 2020, Talisker
announced its partnership with Parley,
and the scotch whisky brand continues to
uphold the commitment to support and
protect 100 million square miles of
marine ecosystems around the world by
2023.
Pranay Chandra, Malt Whisky Marketing
Manager, comments: "Made on the shores
of the Isle of Skye, Talisker is
committed to its drive to protect the
planet, ensuring our whiskies are
produced sustainably. The new packaging
will increase the recyclability of the
Talisker portfolio significantly and
we’re continuously seeking ways to
achieve our sustainability goals.
"Consumers are increasingly conscious of
their own environmental impact, and we
are dedicated to supporting and being a
part of this. We understand that there
is still more to do, however this is a
significant step towards our goals of
making all Talisker packaging recyclable
by 2030, as well as working towards zero
waste across our supply chain."
The new look Talisker 10 year old
with sustainable packaging has already
started to be rolled out and you will
soon find it along with the rest of the
Talisker whisky range available from
specialist online whisky retailers such
as
The Whisky Exchange,
Amazon
and
Master of Malt
|