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Tullamore
D.E.W Rouge 13 Year Old travel retail
exclusive launches at The Loop, Dublin
airport and will be rolled out in Global
Travel Retail from April 2022.
Perhaps a sign that we are returning to
some kind of normality, William Grant &
Sons has announced the launch of a new
limited-edition, travel retail exclusive
expression, Tullamore D.E.W Rouge, a 13
Year Old Irish Single malt whiskey which
has been finished in French Bordeaux Red
Wine casks.
Tullamore D.E.W. Rouge is a union of
Ireland’s whiskey-making excellence and
France’s unrivalled wine traditions,
which has resulted in the creation of a
smooth and approachable Irish Whiskey
with the fruity aromas and full body of
a Bordeaux Red Wine.
 Tullamore D.E.W. Rouge (RRP €58) will be
sold exclusively as part of The Irish
Whiskey Collection at The Loop, Dublin
airport for six month before being
rolled out to Global Travel Retail from
April 2022. Travelers can pre-order a
bottle via The Loop Click & Collect
service at theloop.ie and can also trial
the liquid at the Tullamore D.E.W. Rouge
pop-up activation in Terminal 1 during
the month of October.
David Wilson, Managing Director for GTR
at William Grant & Sons, said: "The
launch of Tullamore D.E.W. Rouge is a
very exciting development for the brand
and underlines our commitment to
releasing unique and interesting
exclusives into the travel retail space.
"We are delighted to launch this liquid
exclusively with Dublin airport in the
brand’s home country and we look forward
to the wider availability of Tullamore
D.E.W. Rouge in Global Travel Retail
next year."
Speaking about the new release, John
Quinn, Tullamore D.E.W. Global Brand
Ambassador said: "After maturing the
single malt whiskey in Bourbon and
Sherry casks for 13 years, it is
carefully finished in ex-Pomerol casks,
a renowned red wine from the Bordeaux
region of France. It gives incredible
fruity aromas and full body – with deep
and luscious notes of ripe grape and
soft tannin spice."
He continued; "This is a very special
liquid and one that we are incredibly
proud to release. We are big admirers of
France’s unrivalled distinction in wine
production as we ourselves aspire to the
same excellence in whiskey production.
We are delighted to combine these
unparalleled flavours and celebrate this
fusion of craft from two countries to
bring both whiskey and wine lovers a
rich tasting experience."
Tullamore D.E.W. is a whiskey with a
long and rich heritage since the
creation of its original distillery in
1829. As the world’s second largest
selling Irish whiskey brand with global
sales of 1.2m cases, Tullamore D.E.W.
remains a proud leader in the Irish
whiskey category.
Premiumisation is set to lead Irish
whiskey market growth over the next five
years. Tullamore D.E.W. Rouge plays in
the ultra-premium space, which is valued
at US$141 million globally and US$13
million in Global Travel Retail.
If you have no plans to travel to Dublin
in the near future you can still explore
the current Tullamore D.E.W. Irish
whiskey range which you
will find it available from specialist
online whisky retailers such as
The Whisky Exchange,
Amazon
and
Master of Malt
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