Share your
'Parting Moment' with Tullamore D.E.W.
for a chance to win a trip to their
exclusive VIP opening party in Ireland.
As Tullamore D.E.W. prepares to raise
a Parting Glass to toast their new
Distillery and celebrate a new chapter
in the Irish Whiskey's history they are
inviting you to celebrate yours and win
a trip for you and a friend to their
exclusive VIP Opening Party this
September. In
preparation for the opening of its new
distillery this September, Tullamore
D.E.W. Irish whiskey has launched the
'Parting Glass' competition, a global
online search for the best toasts to
mark the beginning of life's new
chapters.
Inspired by the award-winning short film
above; ‘The Parting Glass', the campaign
includes a global competition where
people can share their own images or
videos to toast a milestone in their
lives and win a trip to Ireland. A
series of short shareable toasts
featuring the cast from the film have
also been created to be customised and
shared with friends via www.TullamoreDew.com
The original ‘The Parting Glass’ short
film follows four friends in Ireland as
they raised a parting glass toast to
their friend on his wedding day. The
newest instalment sees the friends move
on to the pub to celebrate the nuptials
and raise a glass in the couple’s
honour. From a new job to a milestone
birthday, a series of endings were
filmed to make the content shareable and
relevant to Tullamore D.E.W.’s fans on
social media.
For a chance to win a trip to Ireland,
Tullamore D.E.W. are asking you to share a video or
image of your parting glass moment with
them via Facebook, Instagram
or Twitter adding the #PartingGlassUK
hashtag to the post. Entries can be
submitted from now until 6th August
2014.
Caspar MacRae, Global Brand Director,
Tullamore D.E.W., commented: "The
‘Parting Glass’ film was a huge success
for Tullamore D.E.W. and put us on the
world stage as a brand that could create
credible engaging content for our
audience. As we developed plans to build
anticipation ahead of the opening of our
new distillery this September, it felt
right that we would follow on from this
success and create the next chapter of
the story, this time allowing our fans
to get involved too."
He continued, "We look forward to seeing
the Parting Glass toasts shared with us
and choosing the best entrants to join
us at our distillery opening
celebrations in Ireland".
‘The Parting Glass’ original film has
picked up a range of awards including a
Silver Lion from Cannes Lions and a
'Creativity Pick' Award from the editors
of Creativity at Ad Age.
The campaign was created by global
social media agency, We Are Social along
with the creators of ‘The Parting Glass’
original film, New York agency Opperman
Weiss, who lead the production with
director Laurence Dunmore. Filming was
shot in Tutty’s Pub in Hollywood, Co.
Wicklow – the same town where the
original short film was created.
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The original ‘The Parting Glass’ short
film follows four friends in Ireland as
they raised a parting glass toast to
their friend on his wedding day. The
newest instalment sees the friends move
on to the pub to celebrate the nuptials
and raise a glass in the couple’s
honour. From a new job to a milestone
birthday, a series of endings were
filmed to make the content shareable and
relevant to Tullamore D.E.W.’s fans on
social media.
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