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Speyside Labs
strengthens leadership as Vapour enters
global growth phase.
Speyside Labs,
the company behind the innovative
digital platform Vapour, has announced a
strategic leadership expansion to
support its next phase of international
growth. William Binnie joins as Chief
Operating Officer (COO), partnering with
Chief Technology Officer (CTO) Stephen
Hamilton to co-lead the company as
Managing Directors.
Speyside Labs is a proudly self-funded
company committed to driving large-scale
digital transformation within the
spirits industry. Through its flagship
platform, Vapour, the company enhances
efficiency, precision, and transparency
across production, maturation, blending,
and bottling. Vapour delivers real-time
traceability, automated compliance, and
direct customer access to stock
management—empowering operators to make
data-informed decisions that support
sustainable growth.
With over 20 years of experience in
digital transformation and AI-driven
innovation, William brings a proven
track record in scaling teams and
delivering impactful digital solutions.
His appointment comes at a pivotal
moment for Vapour, as the platform
matures, expands its global client base,
and deepens relationships through new
capabilities.
Vapour is revolutionising the spirits
industry by providing real-time,
data-rich tools that streamline
operations—from production to stock
management. Already in use by
distilleries across Scotland, Norway,
Ireland, Australia, and beyond, the
platform is enabling greater automation,
transparency, and efficiency for an
increasingly tech-focused sector.
Under the joint leadership of William
and Stephen, Vapour will continue to
advance its dual focus: Stephen driving
the platform’s technological and digital
vision, while William ensures commercial
strategy, scalability, and customer
engagement are optimised to maximise
impact.
This enhanced leadership structure
positions Speyside Labs to deliver on
its ambitious growth plans, combining
cutting-edge technology with smart
execution to meet the evolving needs of
the global spirits industry.
Stephen Hamilton commented: "Our
combined strengths in technology
innovation and operational execution
uniquely position Vapour to lead the
digital transformation of the spirits
industry. William’s experience in
scaling complex digital platforms will
be crucial as we expand Vapour’s reach
and impact."
William Binnie added: "Vapour is
perfectly positioned to shape the future
of spirits production with its
commitment to innovation and
transparency. I’m excited to focus on
growing the business, helping to deliver
even greater value to our clients and
the wider industry. We remain committed
to reinvesting in market-leading
solutions tailored to the evolving needs
of our clients, especially in these
challenging times for the industry,
ensuring Vapour continues to lead in
automation and digital innovation
without compromise.
"As we scale, we're proud to work with
new distilleries that have started their
operations using Vapour from day one,
all the way to large scale PLCs and
group distillers who are driving their
innovation using the data captured and
generated within Vapour."
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