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Rare wartime
Glenlivet 1943 bottling picks up a gold
packaging award at The Spirits Design
Masters 2017.
It seems that
the folks and Gordon & MacPhail are not
only good at bottling award winning
whisky but they are also pretty creative
when it comes to designing the packaging
the whisky is presented it. The Elgin
based independent whisky bottler has
just picked up a Gold award in the
Scotch whisky category of The Spirits
Design Masters 2017 for it
Private Collection
Glenlivet 1943 70 Year Old.
The Glenlivet 1943 70 Year Old is a very
special whisky, a rare World War II
distillation of Glenlivet single malt
whisky, which they released in October
this year. The Gordon & MacPhail
Glenlivet 1943 70 year old single cask
121 is one of the oldest Scotch single
malt whiskies ever released and the fact
that it was distilled during the World
War II, a period when very little whisky
was distilled and the little that was
produced has long since been drunk made
it a very rare whisky and it was
presented in packaging befitting to the
rare whisky.
The packaging design which was conceived for Gordon & MacPhail's exceptionally rare wartime single
cask bottling was released as part
of the company’s ‘Private Collection’
range.
The whisky is presented in a bespoke
handcrafted wooden box. The unique
closure, a section of the meandering
River Spey, represents both the journey
through time and the physical journey of
the cask from its place of birth at The
Glenlivet Distillery to its final
resting place in Gordon & MacPhail’s
Elgin warehouses.
A four-tier oak wooden base is also
dually symbolic. Four elements are used
to create the whisky: water, barley,
yeast, and wood. Four generations of the
Urquhart family, owners of Gordon &
MacPhail, nurtured this special cask for
seven decades.
Taking centre stage inside the
presentation box, atop the wooden base
that also serves as an elevated plinth,
sits the hand-blown bespoke decanter.
Each individually numbered bottle is
engraved and in filled with gold. The
gold base and stopper have been engraved
with the contour lines of the hills and
glens surrounding The Glenlivet
Distillery.
The inside of the box is lined with a
plush lining, also engraved with
contours. Nestled within is an eloquent
and visually atmospheric commemorative
book written by whisky author Jonny
McCormick. Opposite lies a traditionally
printed certificate of authenticity
signed and numbered by Stephen Rankin,
director and member of the Urquhart
family.
Margaret Ho, Designer at Gordon &
MacPhail, said: “We wanted to
communicate the rarity and exclusivity
of this incredible whisky through the
packaging’s touchpoints. We also created
an immersive and sensory experience
before the consumer took their first
long-anticipated taste. From the touch
of the engraved contour lines to the
sound of the decanter closure releasing
the first delicious notes of the whisky
inside, the packaging excites the full
range of senses.”
The Glenlivet 1943 70 year old was a
limited release of only forty decanters
which will be available for sale with a
RRP of £30,000 from specialist online
whisky shops such as
Master of
Malt
and
The Whisky Exchange
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