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Whyte &
Mackay is set to showcase how Single
Malts are driving the resurgence of
Travel Retail with exciting innovation
and unforgettable experiences at TFWA
World Exhibition in Cannes this month.
Look out for the new Jura Islanders
Expressions which launches with
A.dunnachie The Collection No1 2022
Barbados Rum Cask Finish as well as the new Dalmore 20 Year Old
and a still to be revealed new Limited
Edition hitting the shelves in November.
In
whisky business news, Whyte & Mackay,
the fastest growing Top 10 Single Malt
supplier is set to return to the TFWA
World Exhibition in Cannes this month
with a stunning new location in the Bay
Village.
Following an impressive performance
during the pandemic, the Single Malt
sector has continued to perform well in
the past year as recovery has gathered
pace, driven by the Prestige Plus and
Ultra Premium segments.
To help stakeholders tap into this
vibrant market, Whyte & Mackay
recognises that continued newness is
needed to keep driving recovery, and the
company will showcase the latest
innovation from its diverse portfolio of
Single Malts at the exhibition. Each one
is designed to generate growth thanks to
the company’s understanding of the
modern duty free shopper’s lifestyle and
category specific attitudes.
Also at the show, Whyte & Mackay will
showcase the new Dalmore 20 Year Old and
a still to be revealed new Limited
Edition hitting the shelves in November, which is poised to create an
exciting new, super-premium offer for
Single Malt shoppers. You will also find
the first release in the new Jura
Islanders Expressions which launches
with A.dunnachie The Collection No1 2022
Barbados Rum Cask Finish.
Richard Trimby, Travel Retail Director,
Whyte & Mackay, said: "We are very
pleased to be back at the TFWA World
Exhibition in Cannes, especially with
our new location and stand. This new
space has been designed as an exclusive
private lounge where we are inviting
‘privilege members’ to discover our
plans to elevate their malt business in
2023.
"They will also have the opportunity to
sample our award-winning Single Malt
collection in our exclusive bar. This
reflects our expertise in offering
exceptional experiences to Duty Free
Shoppers through our portfolio of
pedigree Single Malts.
"As we look at the market today, we can
see that changing shopper profiles in
travel retail have created new
expectations of our sector as it
recovers and we are looking forward to
sharing our views on how we and our
diverse portfolio of Single Malts can
support partners and the category."
Meeting the needs of modern shoppers
Changing shopper demographics mean the
demand for range development and
innovation has never been bigger and
Whyte and Mackay will showcase newness
for every shopper profile in Cannes.
This includes the masterpiece in the
making The Dalmore, which speaks to the
Modern Luxury consumer; Jura, which by
supporting its tiny island community
will appeal to the conscious millennial;
Fettercairn for the whisky curious
always on the lookout for hidden gems,
and Tamnavulin which inspire the savvy
hunters.
Clarisse Daniels, Head of Marketing
Global Travel Retail & Emerging Markets,
Whyte & Mackay, said: "Innovation is a
key growth driver in our channel; for
example the Jura Islanders’ Expressions,
which launched in 2022, has been a huge
success across all regions and sold out
in weeks in many locations. This success
is driven by having the right products,
amplified via omnichannel campaign in
order to reach shoppers on their path to
purchase.
"Initiatives like this, which combine
newness with engaging activation to
drive penetration and conversion are a
hallmark of our travel retail offer. The
Dalmore continues to drive spend per
passenger for our retailers with its
collection of rare and aged single
malts, including the new Dalmore 20 Year
Old and a stunning new Limited Edition
hitting the shelves in November,
attracting the modern luxury consumer to
Duty Free Stores, and converting them
into high-spending shoppers."
Trimby concluded "The travel retail
market has faced massive challenges in
recent years and continues to do so, but
Single Malt has shown that it is a vital
driving force in this market. It was one
of the fastest growing sectors during
the pandemic and is continuing to see
high demand as shoppers return. We look
forward to sharing our vision and new
innovation with the industry."
Whyte and Mackay will be located at
Stand 14 in The Bay Village.
Meanwhile you will find the current
Whyte & Mackay domestic range of single
malts as well as a few limited editions
from their Dalmore, Jura, Tamnavulin and
Fettercairn distilleries
available from specialist online whisky
shops such
as
The Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
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