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Whyte &
Mackay are set to present two of their
major new malt whisky collections, from
Tamnavulin and Fettercairn, at this
year’s TFWA Tax Free World Exhibition in
Cannes, including the new travel retail
exclusive Tamnavulin Tempranillo.
Glasgow based whisky maker and
blender Whyte & Mackay are set to
present two of their major new malt
whisky collections, from Tamnavulin and
Fettercairn, at this year’s TFWA Tax
Free World Exhibition in Cannes.
The company aims to build on the
successful global launch of its new
Jura Sherry Cask Travel Retail
Collection, which recently
received a Gold IWSC Award for ‘The
Loch’ expression. The launch of the
Tamnavulin and Fettercairn single malt
brands into Global Travel Retail is sure
to strengthen Whyte & Mackay's single
malt whiskies international presence in
this marketplace where The Dalmore is
already firmly established as a
significant brand with huge global
demand.
In line with Whyte & Mackay's objective
to diversify and differentiate its brand
portfolio, they will be revealing the
two new contemporary spirits brands at
the show, Tamnavulin and Fettercairn.
Following a successful UK domestic
launch, which has seen Tamnavulin become
the number six best-selling malt whisky
in that market this year, Whyte & Mackay
is now rolling out this brand to its
travel retail partners globally.
Tamnavulin Speyside Malt is an
accessible, entry-level single malt
whisky, designed to recruit new
consumers to the malt segment and drive
trade up from blended scotch.
In Cannes, the company will present a
travel retail exclusive, Tamnavulin
Tempranillo which is presented in a 1
litre bottle, the whisky made its debut
in 17 Dufry stores in the UK at the end
of August, and retails at £37.50.
Another key focus at the Cannes show
will be the rebirth of the Highland
Single Malt Whisky Fettercairn –
featuring the first new releases from
this unique Highland distillery in
almost a decade. The core collection
comprises four new expressions - 12 Year
Old, 28 Year Old, 40 Year Old and 50
Year Old, this new range of single malts
is described by Whyte & Mackay as a
"must-try" for all whisky connoisseurs.
The new
Fettercairn Collection boasts
a house style of tropical fruits, soft
spice and sweetness – showcased in
melon, pineapple, banana, clove, ginger,
treacle, toffee and caramel. Each
product in the range begins its life in
American Oak ex-bourbon barrels, with
the 12 and 28 Year Old expressions
resting here until maturity. The 40 Year
Old features a finish in an Apostoles
Sherry Cask (no.6) and the 50 Year Old
in a Tawny Port Pipe (no.1).
 Priced domestically from around £48 to
£10,000, the new Fettercairn range began
rolling out into key markets (the UK,
France, Germany and Taiwan) in August.
To complement the core range, I am told
that Whyte & Mackay has created a travel
retail exclusive Fettercairn expression,
featuring a different finish, which will
be introduced in January 2019.
I am also told that Whyte & Mackay will
unveil two new contemporary spirits in
Cannes. These exciting new additions
promise to attract new younger drinkers
to the category, and reflect the
company’s commitment to innovation and
investment.
Whyte & Mackay Director Global Travel
Retail Richard Trimby commented: "Within
the last few years, Whyte & Mackay has
made huge strides towards its goal of
becoming a driving force in the global
spirits market – and travel retail has a
key role to play within this mission.
"We are thrilled to be presenting our
new Tamnavulin and Fettercairn single
malt whiskies in Cannes, each of which
will be enhanced by its own travel
retail exclusive expression. And we are
very excited by our two new contemporary
brands, which will be introduced in more
detail at the show."
Trimby added: "These new additions – and
the sustained success of our other
brands, including Jura, The Dalmore and
Shackleton – underline Whyte & Mackay’s
credentials as award-winning whisky
makers and innovators within the spirits
category. We will continue to invest
significantly in order to differentiate
our portfolio, and capture the
attention, imagination and spend of
travelling consumers. Over the past two
to three years our impressive pipeline
of innovation has proved that Whyte &
Mackay is most definitely one to watch.
We are fully committed to creating and
supporting a strong brand portfolio that
enriches the liquor category by
targeting different consumer segments,
price points and occasions."
You will find the the current
Whyte & Mackay portfolio, including the
Whyte & Mackay blended whisky range, The
Dalmore, Jura, Fettercairn and
Tamnavulin available from
specialist online whisky retailers such
as The Whisky Exchange
and
Master of
Malt
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